extra credit - Marketing

profileyaser.1
Home>Homework Answsers>Business & Finance homework help>Marketing homework help

Direct Marketing/Social Marketing Case:



My wife informed me that Buffer, our golden retriever, received a "happy birthday" card via email from our vet.  Obviously, she and our kids think this is very cute despite the fact that the dog hasn't got a clue.  The dog is the customer, right? 

  1. Is this direct marketing campaign a waste of money since the dog doesn't have a clue about the birthday or the card?  (Support your opinion)
  2. What benefits does the vet expect to get from her direct marketing campaign? 
  3. What other kinds of direct or social marketing could a vet use to maximize customer loyalty at an affordable cost?
NO MORE THAN ONE PAGE; DUE IN 12 HOURS!
    • 10 years ago
    • 5
    Report issue
    Answer(2)
    profile
    MATH GURU
    4.5 (196)
     (Not rated)
    Chat

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      social_and_direct_marekting.docx
    profile
    factorised_facts
    4.6 (405)
     (Not rated)
    Chat

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      marketing_assignment.docx