Environmental Scanning

Conduct environmental scanning to determine the internal and external factors that will affect the organization. In your report, focus on the following internal and external factors:

Internal

• Define the type of marketing that will be used for the business.
• Distinguish the type of organizational structure that will be used in the business.

External

• Describe the competition of the business.
• Identify political and legal limitations.
• Define the economy and culture of location used for the business.
• List types of suppliers that will be used for the business.

Submit your answers in a 3- to 4-page Microsoft Word document.