Distribution Stategies

Assignment 2: Discussion—Distribution Strategies

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.

Respond to the following:

• Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
• What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?

Support your statements with appropriate examples and scholarly references.

Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.

By Sunday, July 13, 2014, post your response to the appropriate Discussion Area. Through Wednesday, July 16, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers:

• Read all your peers’ postings.
• Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.