Assignment 1: Discussion—Social Media

Companies around the globe are using social media to connect with their customers.

Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:

• For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
• Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
• Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.

Support your statements with scholarly references and real-world examples.

Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.

By Saturday, June 21, 2014, post your response to the appropriate Discussion Area. Through Wednesday, June 25, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers:

• Read all your peers’ postings.
• Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.