Data Collection

600 words -All New Content- 2 references

Designing primary research instrument

1. Discuss with your colleagues how you complete the following sentence: Effective marketing research questions are important because __________.
2. Explain why you believe writing effective research questions are important.
3. Develop at least 2 justifications about why this part of the research is important.
   • Consider why defining and segmenting customer groups are necessary.
   • Consider how to write questions that will yield the answers you want from customer respondents based on their wants and needs.