Coca-Cola’s

Please read Chapter 2 Discussion Case: “Coca-Cola’s Water Neutrality Initiative” (pg. 43-44).  Also, view the discussion case support video.

http://www.pbs.org/newshour/bb/asia-july-dec08-waterwars_11-17/

Using the concepts presented in Chapters 1 & 2 as well as the facts presented in this case, provide a one (1) paragraph response to any five (5) of the following questions and provide a response to two (2) classmates’ posts:

  1-Identify five (5) stakeholders of The Coca-Cola Company (TCCC) in this case and what each of their interests is.

   2- Identify the primary salient public issue facing The Coca-Cola Company in this case and why?

    3-In your opinion, which of the six forces that shape the dynamic environment of business (Figure 1.6) apply in this case, and why?

   4-Assuming that a stakeholder theory of the firm strategy applies in this case, identify which core argument (the descriptive argument, the instrumental argument, or the normative argument) best supports The Coca-Cola Company and why?

   5- If you applied the strategic radar screens model (Figure 2.2) to this case, which of the eight environments would be most significant, and why?

   6- If you applied the issue management life cycle process model (Figure 2.3) to this case, which stages of the process can you identify in this case, and how would they apply?

   7- In your opinion, did The Coca-Cola Company respond appropriately to this issue?  Why or why not?

  8- Based upon the supporting video, what were some of the water replenishment efforts made by The Coca-Cola Company?