Chapter 4 of your text talks about the importance of culture when doing business with or in a new country. How might a business fail when expanding internationally if they ignore the local culture? What cultural aspects need to be considered and why? For

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Chapter 4 of your text talks about the importance of culture when doing business with or in a new country.

How might a business fail when expanding internationally if they ignore the local culture? What cultural aspects need to be considered and why? For your response post, question your classmates' opinions.

 

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