case 3

SWOT analysis is an analysis of an organization's strengths, weaknesses, opportunities, and threats. It is used to help managers answer several fundamental questions related to the planning function. A SWOT begins with an analysis of the general business environment. The external analysis attempts to identify opportunities and competitive and environmental threats. Since these are based on factors that are external to the firm, they are more difficult to assess.

With this information in mind and after conducting research, complete the following:

1. Read Case #3 that is attached
2. Briefly answer the questions from the text in reference to Case Study #3 and explain the rationale behind your answers (use supporting information as needed)