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Assignment 3: External Financing

Genesis’ newly established operations management team decided to seek outside assistance in developing a long-term operating plan that also addresses the financial issues identified. A major consideration for Genesis is assessing those short-term and long-term economic factors, which will greatly enhance the company’s ability to successfully transition to a viable international business. Grasping and correctly prioritizing these economic factors, supply and demand, interest rates, inflation, unemployment, and exchange rates are pivotal, thereby requiring expert guidance. Therefore, their first major decision was to hire a respected strategy-consulting firm, Sensible Essentials. 

After meeting with the client team, Sensible Essentials concluded that the operations management team would significantly benefit from a more in-depth understanding of the financial environment at Genesis. This understanding needed to encompass not only sales, costs, and profitability forecast under the new strategic plan, but also the way expansion would highlight the need to manage working capital and cash flow in order to try to minimize the need for external financing.

As the lead consultant for Sensible Essentials, do the following:

• Describe and evaluate the financial environment at Genesis by using ratio analysis of the company.
• Choose one ratio from each of the five categories listed in the table on page 103 of your textbook, Brigham and Ehrhardt, and do a 3-year ratio trend analysis. Compare these results to the industry averages. What do the results tell you?
• Name three specific options that are available to Genesis for obtaining needed capital.
• Identify and explain two ways Genesis can improve its strategy.
• Explain what specific macroeconomic factors are likely to affect genesis, i.e., inflation, interest rates, exchange rates etc. Please do a brief country risk assessment and discuss the most likely problems a company like Genesis is likely going to confront when contemplating an international expansion. What would be the least risky avenue for them to get their product/service to the country you have chosen? Which entry mode is the riskiest? Explain.

Write a 3–4-page paper in Word format. Apply APA standards to citation of sources. Then, create a 6–8-slide PowerPoint with Speaker’s notes and references (including research) presenting your findings to the Genesis operations management team. 

Use the following file naming conventions: LastnameFirstInitial_M1_A3.doc and LastnameFirstInitial_M1_A3.ppt. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc and SmithJ_M1_A3.ppt

Note: the financials do not have to be Genesis you can use any financials to complete the assignment.  Thank You