Business Case Study

Read attached  "Excellent Strategic Management Showcased: Priceline.com Inc." . As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

 What are Priceline’s internal strengths and weaknesses?

 Who are Priceline’s competitors?

 Do you see Priceline’s strategy as effective or ineffective? Why?

The case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.