PROF. MACQUEEN ONLY

Please respond to the following: "Marketing Segment and Perceptual Map"

• Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.

• Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry.

THESE ARE JUST DISCUSSION QUESTIONS A PARAGRAPH OR 2 FOR EACH QUESTION, DOES NOT HAVE TO BE APA FORMAT. THIS IS NOT  A TERM PAPER