Business Case

 4c Advertisers face TiVo DVR challenge.docx  Click link and read the article on the subject of "TV Ads and DVR Technology". It presents an interesting perspective on our growing ability to "skip" the advertisements when we watch our favorite TV shows (TIVO, DVR, etc...).  Now, answer the following questions:   1. Is it fair to the company sponsoring the show to skip TV ads? Explain...   2. What about those who can't afford the technology to skip ads on TV? Should they be stuck having to view the ads that some viewers have the money to  "escape" from...   3. What can sponsors do to still get their TV advertising message across?  Do you have any other thoughts on this subject?

No plagirasim, no short answers.