BUS 620 Managerial Marketing Industry Forecasting

Industry Forecasting

Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.

Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style. You must use at least three scholarly sources, one of which must be peer reviewed, in addition to the textbook.

Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc.