BUS 499 CAPSTONE - Assignment 3: Business Level and Corporate Level Strategies

Choose one publicly traded corporation (GENERAL MOTORS)

Research GENERAL MOTORS on its website, the public filings on the Securities and Exchange Commission EDGAR database (www.sec.gov.edgar.shtml). The annusal report will often provide insights that can help address some of the questions.

Write a 5-6 page paper in which you:

1. Analyze the business-level strategies for the corporation you chose to determine the business level strategy you think is most important to the long term success of the firm and whether or not you judge this to be a good choice.  Justify your opinion.

2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Justify your opinion.

3. Analyze the competitive environment to determine the corporation’s most significant competitor.  Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

4. Determine whether your choice from Question 3 would be different in slow cycle and fast cycle markets.

5. Use at least three (3) quality references.  Note: Wikipedia and other Websites do not qualify as academic resources.

Assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman (font size 12), with one-inch margins on all sides, references must follow APA or school- specific format.

Include a cover page contatining the title of of assignment, page number, & running head. Also include an abstract 150-250 words and a reference page.