Brainstorming
Your supervisor holds a meeting one afternoon to acknowledge that the current company you work for, Construction Consultants, Inc. (CCI), needs to consider some new ideas for extending some of the current services it offers. The core business manages short- and long-term projects for small and large companies. Business is a bit sluggish because many companies have cut back on various projects because of a slowdown in the housing market. One specialty of CCI is following the project from idea blueprints to the final building structure and hiring the various contractors needed in the development of a residential home or commercial business building.
The group has come together to spend a day off-site from the company’s premises to discuss some new ideas for building the business. As lead project manager, you prepare some ideas on how to bring the group together to creatively brainstorming some new service offerings.
Write a 500-600 word narrative including the following: (with references) CONSTRAINED BRAINWRITING
- The 1 creative exercise that you believe the team should use for this project
- A 1-sentence goal or objective of the exercise in creating idea generation for the product relaunch
- An explanation of how the exercise fits the project
- A description of the predicted outcome of the exercise
Part 2: Two Slides: An introduction of the new and improved product, its features, benefits, and new market segment.
The product is:remodeling and redesign and the new market being reconstruction
Additional Information:
The remodel and redesign is meant to change the current product of consulting for new building construction. The new service would be for remodel and redesign of existing structures instead of building new buildings. This service would target the market of people wanting to change their existing building
10 years ago
12
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