webanlysis01
byshabarA/B and multivariate testing is an important part of determining what helps to drive conversions on a Web site.
For this assignment, review the following Web site:
Review three to five A/B tests or multivariate tests from this website and in a 1 - 2 page paper, respond to the following:
- What were the characteristics of each test?
- In your opinion, which test stood out the most?
- Which tests had the most and least conversion improvements?
- Which tests did you think were winners? Were your perceptions correct?
- Support your statements with appropriate examples and scholarly references.
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