webanlysis01

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A/B and multivariate testing is an important part of determining what helps to drive conversions on a Web site.

For this assignment, review the following Web site:

Review three to five A/B tests or multivariate tests from this website and in a 1 - 2 page paper, respond to the following:

  • What were the characteristics of each test?
  • In your opinion, which test stood out the most?
  • Which tests had the most and least conversion improvements?
  • Which tests did you think were winners? Were your perceptions correct?
  • Support your statements with appropriate examples and scholarly references.
    • 9 years ago
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