BOSTON CONSULTING GROUP 1726

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1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?
2. Given this template of BCG, choose any 2 products ( the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant. 
Cadbury Milk Chocolate
Stars
II Cadbury Yogurt Snacks
Question Marks
I
Cash Cows
III 
Dogs
IV
    • 11 years ago
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