BCG Matrix Analysis

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1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?
2. Given this template of BCG, choose any 2 products ( the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant. 
Cadbury Milk Chocolate
Stars
Cadbury Yogurt Snacks
Question Marks
Cash Cows
Dogs

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