Blue Ocean Stragegy

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
 •A description of blue ocean strategy and its importance
 •A product or service that might be considered a blue ocean move and why
 •An alternative red ocean move for the same product or service along with the pros and cons of that strategy
 
Format your paper consistent with APA guidelines.