Baron, D. P. (2010). Business and its environment (6th ed.). Upper Saddle River, NJ: Prentice Hall.

Unit V Case Study

Read "Patent Games: Plavix" found on page 406 of the textbook. Answer the following questions (located at the end of the Case Study):

1. Why did Bristol-Myers Squibb and Sanofi-Aventis seek a settlement rather than let the patent infringement case go to trial?

2. Should Bristol-Myers Squibb and Sanofi-Aventis have attempted to pay Apotex to prevent it from launching a generic version of Plavix?

3. Was Sherman’s strategy that of a shrewd business executive? Did Sherman act ethically in his strategy?

4. Should the FTC and the state attorneys general have rejected the agreements?

5. Did Bristol-Myers Squibb likely violate the deferred prosecution agreement?

MUST HAVE BOOK! page 406