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1. In your own words explain, are entrepreneurs born or made? (10.0 Points)

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2. In your own words, what is a venture capitalist? (10.0 Points)

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3. In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model. (10.0 Points)

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4. What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage (10.0 Points)

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5. What is market segmentation? List the steps in the market segmentation process. (10.0 Points)

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6. Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior. (10.0 Points)

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7. In your own words, what are the characteristics of the four types of business legal entities? (10.0 Points)

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8. How does the cultural environment affect international marketing activities? (10.0 Points)

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9. Describe the advantages and disadvantages of a flat versus tall organizational structure. (10.0 Points)

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10. Explain the concept of employees as stakeholders in your own words (10.0 Points)

10 years ago
30.04.2016
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