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Assignment #2:  Persuasive Paper (20%)
In assignment 2, students will write a persuasive essay in response to the theme:
 
It isn’t enough for a multinational corporation to be socially responsible; they must be a triple bottom line company to meet their ethical obligations”
 
Required Elements of Assignment #2 – Persuasive Essay:
·         Write a persuasive essay either supporting or denying the veracity of the theme statement;
·         The argument should include a discussion of the differences between corporate social responsibility and the triple bottom line concepts.
·         Include a discussion about the idea of distributive justice and the current distribution of wealth;
 
Required Formatting of Persuasive Essay:
  • This essay should be double-spaced, 12-point font, and four to six pages in length excluding the title page and reference page;
  • Title page;
  • Introductory paragraph and a summary paragraph;
  • Write in the third person;
  • Use APA formatting for in-text citations and a reference page.  You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary;
  • Submit the paper in the Assignment Folder.
 
Persuasive Writing Resources:
·         Tips on Writing a Persuasive Essay
·         How to Write a Persuasive Essay
·         Argumentative Essays
 
Tips For Writing a Persuasive Essay:
·         Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic and fairness will help to keep it strong.
·         Make your best argument your last argument.
·         Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and that you write as an authority on the subject.
·         No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because the reader is less likely to think you are writing from fact than fiction.
·         No personal experiences unless they are generic meaning everyone has them and can relate to them and they convey a vivid and immediate image.
 
 
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