2 H

Assignment #2:  Persuasive Paper (20%)

In assignment 2, students will write a persuasive essay in response to the theme:

“A multinational corporation has no moral or social responsibility to engage in corporate social responsibility (CSR) programs.”

Required Elements of Assignment #2 – Persuasive Essay:

·         Write a persuasive essay either supporting or denying the veracity of the theme statement;

·         The argument should include a discussion of the differences between corporate social responsibility and the triple bottom line concepts.

·         Include a discussion about the idea of distributive justice and the current distribution of wealth;

Required Formatting of Persuasive Essay:

• This essay should be double-spaced, 12-point font, and four to six pages in length excluding the title page and reference page;
• Title page;
• Introductory paragraph and a summary paragraph;
• Write in the third person;
• Use APA formatting for in-text citations and a reference page.  You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary;
• Submit the paper in the Assignment Folder.

Persuasive Writing Resources:

·         Tips on Writing a Persuasive Essay

http://www.time4writing.com/writing-resources/writing-resourcespersuasive-essay/

·         How to Write a Persuasive Essay

http://www.writeexpress.com/persuasive-essay.html

·         Argumentative Essays

https://owl.english.purdue.edu/owl/resource/685/05/

Tips For Writing a Persuasive Essay:

·         Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic and fairness will help to keep it strong.

·         Make your best argument your last argument.

·         Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and that you write as an authority on the subject.

·         No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because the reader is less likely to think you are writing from fact than fiction.

·         No personal experiences unless they are generic meaning everyone has them and can relate to them and they convey a vivid and immediate image.