Analysis and Reporting Part I

DUE in 24 HOURS

• Discuss the role of systematic data-gathering and analysis in making marketing decisions.
• Translate a marketing problem into a feasible research question.
• Construct effective research surveys and questionnaires.
• Analyze and interpret external information.
• Analyze and interpret internal information.
• Appropriately use effective communication techniques.

Culture and Consumption Motivation Part I

Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question. 

Develop a study (of at least 5 males and 5 females) using the Culture Survey to determine if the five cultural dimensions have a relationship with consumption motivation (buyer behavior). Next week, you will use the data that your group collected to complete the project.

NOTE: please load the SPSS software on your computer or you will be unable to open the file for the assignment. If you are working on a MAC, please contact your instructor immediately.

Input the collected survey data into the SPSS spreadsheet provided. By Friday of group week, upload your SPSS spreadsheet to the “Small Group Files” section within the Group area. If your submission is late, you may not receive full credit for the group project.

Your INDIVIDUAL SUBMISSION: By the end of group week, you will combine all of the data collected by your group into a single SPSS spreadsheet and create the 6 FACTORS: 

• Uncertainty Avoidance
• Individualism vs. Collectivism
• Power Distance
• Paternalism
• Masculinity vs. Femininity (Sex Roles)
• Consumption Motivation 

This is not to be completed as a group or shared with anyone but your instructor. Upload the SPSS spreadsheet to SUBMIT FILES by the end of Group Week. 

The Group Interaction: 

1. Share how you collected the data. Explain the process in detail.
2. Talk about the types of Hypothesis tests you should run next week for the U5 IP.
3. Talk about what types of tables, graphs, and descriptive statistics should be included in a presentation and why. 

The discussion should take place on the group discussion board. Post your initial ideas and at least two replies by the end of the week. This is called collaboration. The exchange of ideas is valuable in business.

Linked Files:
Culture_Survey
SPSS_Culture
HOW_TO

NOTE: This week’s group data will also be used for the U5 Individual Project. 

1. By Friday of Group week, submit the SPSS spreadsheet containing the survey responses you collected to the “Small Group Files” area.
2. In your own words, please add your response to the Discussion Board and comment on at least two other student posts. You will be graded on the quality and interactivity of your work. Sharing all of your posts within a compressed time period will adversely affect your interactivity.
3. Your SPSS spreadsheet containing all of the group’s collected data and the 6 Factors that you create should be uploaded to SUBMIT FILES by the end of group week. (This is an independent submission- do not discuss with others) 

For assistance with your assignment, please use your text, Web resources, and all course materials.