Advertising TARES

Select a specific advertising campaign of a product or service to evaluate.

Research your selected advertising campaign using the Internet or other sources.

Write a 1,750- to 2,100-word paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:

• Are the ad's claims truthful?
• Is the claim an authentic one?
• Does the ad treat the recipient with respect?
• Is thereequality of status or importance between the sender and the receiver?

Answer the following questions in your paper:

• Who is the intended audience for this product?
• What needs does the product or service propose to fulfill?
• What are the positive aspects of the advertising campaign?
• What are the negative aspects of the advertising campaign?
• In what ways is the advertising ethical or unethical?
• Does the campaign meet the TARES test?

Cite at least two references.