4-1

Consumer Buying Decision Process Stages

What are the main stages in the consumer buying decision process? Which one of the stages is the most important? Please explain why.

Response Guidelines

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

If possible, use the following guidelines to create your responses. If there are no posts that would work for each guideline, you may use the same guideline for both responses.

• How did their post influence your thinking?
• What suggestions can you make to strengthen their post?
• Direct a response toward someone who selected at least one standard that was the same as your own.
• Compare and contrast your posts. What suggestions can you make to strengthen their posting?
• How did their post aid in your understanding of the subject?