6-1

Marketing of a Health Care Product

GlaxoSmithKline launched Requip for restless-legs syndrome and a few consumers heard of a problem, but some physicians were skeptical that a problem even existed. Despite these problems, the drug is now very successful. Should the marketing of a health care product that is not immediately recognized as responding to a health care need:

• Have more government oversight and control?
• Be left to allow market forces to decide it value?

Explain your answer.

Response Guidelines

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

If possible, use the following guidelines to create your responses. If there are no posts that would work for each guideline, you may use the same guideline for both responses. Direct a response toward someone who selected at least one different standard from your own.

• How did their post influence your thinking?
• What suggestions can you make to strengthen their post?
• Direct a response toward someone who selected at least one standard that was the same as your own.
• Compare and contrast your posts. What suggestions can you make to strengthen their post?
• How did their post aid in your understanding of the subject.