2 pages

opportunities to expand its market internationally and achieve higher profits. High-level managers of the company have invited mid-level managers to their brainstorming meeting to help increase the number of ideas and options.

As preparation, you and the other mid-level managers will each prepare a SWOT analysis for a major competitor (an actual company). You will then analyze these results and choose 3 elements from the analysis (a strength, weakness, opportunity, or threat) that could be used to benefit your company. Propose and support your ideas to increase profits.

Individual Deliverable: (2 to 3 pages)

Conduct a SWOT analysis for one of your company's competitors. (Remember that strengths and weaknesses are internal factors. Opportunities and threats are external factors).

• Identify the (internal) strengths of the organization structure.
• Identify the (internal) weaknesses of the organization structure.
• Identify the (external) opportunities.
• Identify the (external) threats.

Remember the following:

• Keep your SWOT short and simple
• Avoid complexity and over analysis
• SWOT is subjective
• If it helps you to organize your thoughts, use a SWOT table