050414

ECON 310

Phase 5 IP Assignment

Thus, the assignment that I want you to do is as follows:

Consider how you would convince businesses to increase exports, and then put an ad campaign together directed at businesses to advise them of the benefits and assistance that is available to help them be successful in the international market. The ad campaign should include the benefits at a micro level (i.e., the individual firm) and macro (i.e., the entire U.S. economy) level, pitfalls to be weary of, and the risks. However, remember that you are trying to promote international exports at manageable costs.

Your campaign should be presented to me in the form of a PowerPoint presentation. Specifically, prepare an interesting and engaging PowerPoint ad campaign presentation to convince me (i.e., a business owner) to consider entering the international market (assume that I only sell my products/services domestically and only use domestic vendors). Be sure to include the items listed above and make sure you find a good balance between promoting international exports and the costs/risks associated with a small business doing so. Make sure you include as much as you can about what you learned during this course.

Your presentation should be 8-10 slides in length PLUS a title slide and a reference slide. I expect your project to have a clever and catchy title – specifically, your title should make me want to view the rest of your presentation. For your title slide, write your (clever) title and then under the title, write your name. Thus, my title slide would be:

Clever Title

Robert Fend

This is ALL that I want on the title slide.

Be sure your presentation is attractive and creative. The more creative, the better! You do NOT need to include speaker notes – the PowerPoint alone is sufficient.

Post your PowerPoint presentation in the Submitted Files section (where you have posted all other papers to date) in the dropdown slot entitled “Group Project.”