Wendy Lewis 3
Identify one current struggling consumer product.
Access the Library business data bases. Research "rebranding strategy."
In a paper of 750 words, present a rebranding strategy for the product, including the following:
1.A new name
2.Changes in packaging
3.The price point
4.Product position
5.Advertising strategy
6.A distribution method
7.Improvements in design or quality
Prepare this assignment in the APA Style.
8 years ago 5
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