video project

Our final Phase of the team assignment is to develop an IMC Campaign for the brand your team has chosen:

-Create a tagline for the brand

-Develop a storyboard for a 30-60 second ad

-Turn the storyboard into a video for a 30 second viral ad ( You can search for video clips on the Internet and edit them into a complete advertisement. Note the source in the PPT）

Then extend the campaign into a social media campaign using 2-3 platforms --facebook, instagram, youtube, twitter, etc. --as appropriate for your brand/category.  Be sure to extend your tagline & positioning for the brand.

Want to be sure your team meets the requirements for the project?  Review the document I will go through in class  on Tuesday, April 16 that's posted under Digital Projects--then click on Final Phase IMC Campaign Prez Overview--Requirements.