video project
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currentadsforredbull.pptxRed Bull
“Red Bull gives you wings”
Red Bull Gives you Wings
Current Brand Positioning
Red Bull Position itself as highly motivating energy drink which provides you enough strength to jump out of your box and enables you to do the impossible.
“Red Bull Gives You Wings”
Red Bull’s Social Media
Red Bull Instagram
Red Bull Facebook
Red Bull YouTube
Social Media Overview Strongest following on Facebook: 48 Million
Strengths:
Consistent theme over all platforms.
Possible Improvements:
More frequent posting on social media
Strong interaction between social media team and consumers.
SWOT Analysis
Strengths:
Strong and free cash flow
Reliable suppliers
Product innovation
Customers' satisfaction
Highly successful marketing strategies
Highly skilled work force
Excellent returns on capital expenditures
Excellent performance in new markets
SWOT Analysis
Weakness:
High attrition rate in work force
Not highly successful integrating firms with different work culture
Lack of efficient and proper financial planning
Low investment in new technologies
Not spending much in development and research as compared to its competitors.
SWOT Analysis
Opportunities for Red Bull:
Opening of new markets
Governmental green derive and new environmental policies
Decreasing cost of transportation
New trends in customer’s behavior
Economic uptick and increase in customer spending
The impact of new taxation policy
Low transportation rates.
SWOT Analysis
Threats:
Intense competition
Currency fluctuation (as it is operating business in various countries).
No innovation
Imitation of local and counterfeit products
Changing consumer’s behavior from manual shopping to online shopping.
Company can face lawsuits in different countries.
Targeted Audience
Demographics
16-30 years old
Mainly males and partly female consumers
Targets wealthy consumers
Students, working professionals, sports enthusiasts, athletes audience.
Psychographics
Students, business class and working class executives
Ambitious and open to experience.
Regular users
Medium usage rate
Medium loyalty ratio
Enthusiastic attitude towards product
Media Activity and Barriers to Use
Commercial Ads
Encourages its users to jump out of the box
Consistent theme with variety of unique and innovative content
Make sure product is presented in a good way
Primary Competitors
Primary Competitors
Pepsi-co: Coca-cola
Diet Pepsi Dasani
Mountain dew PowerAde
Marinda Cappy
Pepsi Max Hi-C
Starbucks Caffeine free coca-cola
Aquafina Nestea
Nestle:
Nescafe
Blue bottle coffee
Alcon
Strength and Weakness of Competitors
The competition among Red bull and competitors is very high as all the brands have
Strong media presence
Popular commercials
Customer engaging content
Innovation in media advertisement
Strong fan following on almost all media platforms.
Current Tag Lines of Red Bull’s Competitors
Tagline of Pepsi:
Live For Now
Tagline of Nestle
Good Food, Good Life
Tagline of Coca-cola:
Taste The Feeling
Competitor’s Social Media
Competitor’s Social Media
Competitor’s Social Media
Thank You
