Unit 8 Assignment – Final Project Report

Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.

• In your analysis, address the following at a minimum:

• One slide summary for each of the companies and products

• What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation.

• What are their human resource strategies with regards to staffing and retaining talent?

• What is their source of competitive advantage?

• If you were the leader running these companies, would you change anything? Why or why not?

• As in other assignments and in line with the assignment rubric, make sure to integrate class content in your analysis and cite your sources.

Maximum of twelve slides in length, excluding the Title and Reference page.

• APA format, including an in-text citation for referenced works.

• At least three resources.