Unit 8 Assignment – Final Project Report

Due Date: 11:59 pm EST Friday of Unit 8 Points: 100 Overview: You will complete a comparison analysis of two companies regarding Global Marketing and Human Resource strategies. Instructions:

• Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.

• In your analysis, address the following at a minimum: • One slide summary for each of the companies and products • What global marketing strategies have these companies implemented to

stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation.

• What are their human resource strategies with regards to staffing and retaining talent?

• What is their source of competitive advantage? • If you were the leader running these companies, would you change

anything? Why or why not? • As in other assignments and in line with the assignment rubric, make sure to

integrate class content in your analysis and cite your sources. Requirements:

• Maximum of twelve slides in length, excluding the Title and Reference page. • APA format, including an in-text citation for referenced works. • At least three resources.

Be sure to read the criteria by which your work will be evaluated before you write and again after you write.

IBA301 – Principles of International Business

Unit 8 Assignment – Final Project Report

Evaluation Rubric for Final Project Report Assignment

CRITERIA Deficient Development Needed

Proficient Exemplary

(0-29 points) (30-39 points) (40-49 points) (50 points)

Content

Written work does not cover the assigned

topic; assertions are not supported by

evidence; paper is seriously lacking in content and detail.

Written work does not do an adequate job of

covering the assigned topic; assertions are

weakly supported by

evidence.

Written work is sufficient to cover

the topic; assertions are supported by

evidence.

Written work provides in-depth coverage of the

topics, assertions are

clearly supported by evidence.

(0-5 points) (6-7 points) (8-9 points) (10 points)

Resources Scholarly journals

were not used or used properly.

Less than 3 scholarly

journals were used.

3 scholarly journals were

used.

3 or more scholarly

journals were used.

(0-5 points) (6-7 points) (8-9 points) (10 points)

Paper Length Paper is not meeting requirements.

Paper is inadequate in meeting the page and

content area requirements.

Does not meet the full required

number of pages/length and

content areas.

Paper meets the required length of pages and content areas.

(0-5 points) (6-7 points) (8-9 points) (10 points)

Mechanics

Written work had serious and persistent

errors in word selection and use.

Sentence structure, spelling, grammar, punctuation was

inappropriate and with serious errors.

APA style was

completely unacceptable.

Written work had serious and

persistent errors in word selection

and use;

Sentence structure, spelling,

grammar, punctuation was

inappropriate and with serious

errors.

APA style was completely

unacceptable.

Written work was generally free of errors in word selection and

use.

Sentence structure, spelling,

grammar, punctuation was

adequate.

APA style was acceptable with a

few errors.

Written work has no major errors

in word selection and use.

Sentence structure, spelling,

grammar, punctuation was

appropriate.

APA style was acceptable with no to few errors

(0-11 points) (12-15 points) (16-19 points) (20 points)

Structure

Organizational structure and

paragraphing have serious and persistent

errors.

Directions were ignored and

information provided was insufficient to meet assignment

guidelines.

Written work inadequate for college-level

work.

Paragraphing and transitions are inadequate.

Inappropriate

guidelines outlined for

paper were not met with several problems (see

directions).

Written work is clear and

adequate college- level work.

Paragraphing and

transitions are adequate.

Appropriate guidelines

outlined for paper were met with a

few noted problems (see

directions).

Written work is clear and excellent

college-level work.

Paragraphing and transitions are clear and appropriate.

Appropriate guidelines outlined for

paper were met (see directions).