Unit 5 Discussion (BUS330)

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Unit 5 Discussion Board

You have been asked by the head of Post Marketing to design an instrument by which Post can evaluate the quality and value of its various curricula and courses. How might you try to ensure that your instrument has:


A. Stability or test-retest reliability

B. Equivalence

C. Internal consistency

D. Content validity

E. Predictive validity

F. Construct validity

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