Topic under Study: PR, Publicity, and Corporate Advertising
- Watch the following videos from BP YouTube Channel: BP's Commitment to America (Links to an external site.)Links to an external site., BP fuels America. America fuels BP (Links to an external site.)Links to an external site., Gulf Stories: Local Seafood (Links to an external site.)Links to an external site., Global Flavor -- Pensacola, FL (Links to an external site.)Links to an external site., and BP's commitment to Jobs in America (Links to an external site.)Links to an external site.
- Based on what you have learned from Chapter 17, discuss how Public Relations Campaign and Corporate Advertising are reflected in this case and whether the strategies are effective.
- Your blog entry should be no more than 300 words.
- Make sure you spell check your work for grammatical errors and typos.
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