Think Different Excercise

In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.

Review the University of Phoenix Material: Creative Thinkers.

Choose a subset of one or two individuals per team member from among these 17 creative thinkers.

Albert Einstein and Martin Luther King Jr.

As a team, discuss the following questions:

• Are there defining characteristics shared among all or most of the individuals?

Summarize your findings in a 250- to 275-word document.  Your summary does not need to include a direct answer for each individual and/or bullet point.

Format your assignment according to appropriate course level APA guidelines.