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In 199, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.

How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?

Summarize your findings in a 200- to 250-word document.  Your summary does not need to include a direct answer for each individual and/or bullet point.