Quantitative Business Analysis

Designing a Survey

Surveys are widely used to collect data about customer preferences; they include a variety of questions. In this assignment, two situations have been mentioned. On the basis of these situations, you will complete the required tasks.

Part I

A company's cereal is not selling well. Create a 10–15-question survey that measures customers' preferences for the company's cereal product. Then, answer the following questions:

• How many scale items will you put in the survey? Justify your answer.
• Will you use multiple-choice questions? Why or why not?
• How many scale points will you use in the survey? Justify your answer.

What data type will be used in the survey? Justify your answer.

Part II

As a second part of this assignment, create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell.

• Create three survey questions with simple category scales. Justify why you selected those questions and scales.
• Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.
• Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.
• Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.

Submission Details:

• Submit your report in a four- to six-page Word document, using APA style.
• Submit it to the Submissions Area by the due date assigned.