New theory
use the theories from TEXTBOOK to do recommendations, also use both numerical SCORES and text for MARKKULA for each e.g. utility-10 &text etc. Let me know . due 8/16
Details, rubric, sample, worksheet attached
Be sure to differentiate between the surface and underlying causes
Please remember to identify the management principles used for the recommendations.
Please look for Cadbury case from Yale school of management on google
4 years ago 2
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- CaseAnalysisWksht2.doc