MGMT455 U2DB

APA FORMAT, NOT GRAMMAR ERRORS, NO PLAGIARISM 

Unit 2 - Discussion Board 

Unit:  Thinking Strategically

Due Date:   Tue,11/27/18

Deliverable Length:   400–600 words

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Assignment Description

Primary Task Response: Write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Part 1 (post this response in the main U2 DB thread “Unit 2 Discussion Board”)

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. 

Read this article (https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4)on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors 
• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors 
• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way 
• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way 
• Trends: The internal and external patterns in the organization, market, or industry 

Part 2 (post this response in the appropriate topic within U2 DB (labeled “for” and “against”)

Based on the first initial of your last name, complete the following:

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• First initial M-Z: Provide an argument against the ability of a fast-food franchise to succeed with these strategies. Submit your position by posting in the Unit 2 Debate forum under the against topic.

In both considerations, provide research that supports your assertions.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reference

Peterson, H. (2015, May 2). McDonald's is about to unveil a huge plan to save its business – Here are 8 things investors need to hear. Retrieved from the Business Insider Web site: http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4