Implementing Marketing Strategy

 Find an article about an organization or company changing its marketing strategy. Post a link to the article. What were the reasons for the change? How did the organization approach the development and implementation of the new strategy? What method of marketing implementation was used? Were they successful in their attempts? Why or why not? Would you suggest another method of implementation? Which one and why? 

Should be at least 75-150 words or (longer depending on the subject)