Identifying your Case Study

- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

• Briefly summarize your selection (macroenvironment).
• What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?
• Can the demand for this product category change? Why?
• Would this demand impact the immediate environment for it?
• What new competitors, if any, will emerge for it?
• How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submission Details: 

• Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.