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For this assignment, you will research the innovation architecture of  at least three companies (Apple, Google and Amazon) that are well-known for successfully  supporting a culture of innovation. Write a 1,500-word paper that  addresses the following:


  1.  What particular elements of each organization’s culture, processes,  and management systems and styles work well to support innovation?
  2. Why do you think these organizations have been able to capitalize on innovation and intrapreneurship while others have not?
  3. Based on what you have learned, what processes and systems might actually stifle innovation and intrapreneurship?
  4. Imagine yourself as an innovation architect. What structures or  processes would you put in place to foster a culture of innovation  within your own organization?

Include in-text citations to at least four reputable secondary  sources (such as trade journals, academic journals, and professional or  industry websites) in your paper. 

    • 8 years ago
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