Fundamentals of Marketing

check the attach for more info.  and only do 'STEP 4'

•Step4: Purchasedecision

o  Which attitudes of others might intervene between the consumer’s intended purchase and their purchase decision?

o Whatunanticipated situational factors might intervene between the consumer’s intended purchase and their purchase decision?

o Recommendation; What changes do you recommend to more-effectively direct consumers to your Brand + Sub-brand?  

also this is the link 

https://www.versace.com/international/en/men/accessories/bags-backpacks/barocco-embossed-palazzo-backpack-d41oh/DFZ5350-DPBA1_D41OH.html?cgid=242000&fbclid=IwAR1XFOlGlRyR8ygS43hqLlF0dQQc69p4DGcQc6kNzkSdkMs00E2ejmW2LWY#start=1