freshly

 Answer in a min of 175 words 

 Freshly is launching a new product called "Fitly".  This service provides customers with the opportunity to receive fresh products and recipes designed to meet their specific macronutrients goals.  Just provide Freshly with your calories and micronutrients goals and Freshly will send you ingredients and recipes to prepare the fresh meals that you need to hit your daily macro and achieve your fitness goals. https://www.freshly.com/ 

 Given the projected changes in America's demographics, which demographic shifts, if any, do you feel will have a noticeable impact on the marketing of your new product/service in the next 10 years?