Essay
Learning Objectives:
1. Explain how organizations seek to gain competitive advantage.
2. Explain approaches for understanding customer wants and needs.
3. Describe how customers evaluate goods and services.
4. Explain the five key competitive priorities.
5. Explain the role of OM, sustainability, and operations in strategic planning.
6. Describe Hill's framework for operations strategy.
Assignments:
1. Complete Discussion Questions 1, 2, 3, and 4 on page 65 in your textbook.
7 years ago 30
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