Education Quality Improvement Using Social Marketing Approach Assignment

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For this assignment, you will be looking at aspects of social marketing in greater depth to draw connections between this approach and continuous quality improvement in health care. Identify an aspect of patient care in need of quality improvement and error reduction at the health care facility where you work or a facility you are familiar with (e.g., medical error reduction, surgical error reduction, appropriate utilization, pharmaceutical accuracy).

Create a 1,000- to 1,250-word campaign plan that addresses the following components of your social marketing approach to continuous quality improvement (CQI) in a brochure:

· Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis on your plan for improvement.

· Describe the problem and present your social marketing approach for a continuous quality-improvement-based solution.

· Present specific objectives and goals you would like to achieve. Draw connections between the implementation of quality improvement strategies and error reduction.

· Describe the target audience whose behavior you are aiming to positively influence; be specific.

· Describe how you intend to strategically market your plan to the target audience.

· Present an implementation plan to put it into action.

· Identify factors surrounding the implementation of your improvement plan that could positively or negatively sway the target audience's behavior. These could be motivating reasons for the target audience to adopt your recommendations or potential barriers to implementation that may discourage or dissuade them from complying.

· Describe how you plan to monitor and evaluate the success of your quality improvement strategies.

· Describe what type of financial backing you will need in order to implement your plan and any budgetary restraints that could present an obstacle to the execution of your improvement strategies.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines,

Rubric-ContinuousQualityImprovementUsingaSocialMarketingApproach.pdf

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Continuous Quality Improvement Using a Social Marketing Approach - Rubric Total 95

points

Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target

Criteria Title

Criteria Description

0 points

A SWOT analysis is not

included.

6.18 points

A SWOT analysis is present,

but the information

provided is incomplete,

inaccurate, or otherwise

deficient.

7.13 points

A SWOT analysis is present,

but minimal detail or

support is provided.

8.08 points

A SWOT analysis is

provided, with appropriate

details and support.

9.5 points

A SWOT analysis is

thoroughly explored and

clearly explained with

relevant details and

support.

Description of Problem

and Approach for Quality

Improvement-Based

Solution

Description of Problem and

Approach for Quality

Improvement-Based

Solution

0 points

A description of the

problem and an approach

for a quality improvement-

based solution is not

included.

6.18 points

A description of the

problem and an approach

for a quality improvement-

based solution is present,

but the information

provided is incomplete,

inaccurate, or otherwise

deficient.

7.13 points

A description of the

problem and an approach

for a quality improvement-

based solution is present,

but minimal detail or

support is provided.

8.08 points

A description of the

problem and an approach

for a quality improvement-

based solution is provided,

with appropriate details

and support.

9.5 points

A description of the

problem and an approach

for a quality improvement-

based solution is

thoroughly explored and

clearly explained with

relevant details and

support.

Objectives and Goals

Objectives and Goals

0 points

Specific error-reduction

goals and objectives of the

quality improvement plan

are not included.

6.18 points

Specific error-reduction

goals and objectives of the

quality improvement plan

are present, but the

information provided is

incomplete, inaccurate, or

otherwise deficient.

7.13 points

Specific error-reduction

goals and objectives of the

quality improvement plan

are present, but minimal

detail or support is

provided.

8.08 points

Specific error-reduction

goals and objectives of the

quality improvement plan

are provided, with

appropriate details and

support.

9.5 points

Specific error-reduction

goals and objectives of the

quality improvement plan

are thoroughly explored

and clearly explained with

relevant details and

support.

Target Audience

Description

Target Audience

Description

0 points

A description of the target

audience is not included.

3.09 points

A description of the target

audience is present, but

the information provided is

incomplete, inaccurate, or

otherwise deficient.

3.56 points

A description of the target

audience is present, but

minimal detail or support

is provided.

4.04 points

A description of the target

audience is provided, with

appropriate details and

support.

4.75 points

A description of the target

audience is thoroughly

explored and clearly

explained with relevant

details and support.

Strategic Marketing Plan

Strategic Marketing Plan

0 points

A plan to strategically

market the plan to the

target audience is not

included.

6.18 points

A plan to strategically

market the plan to the

target audience is present,

but the information

provided is incomplete,

inaccurate, or otherwise

deficient.

7.13 points

A plan to strategically

market the plan to the

target audience is present,

but minimal detail or

support is provided.

8.08 points

A plan to strategically

market the plan to the

target audience is

provided, with appropriate

details and support.

9.5 points

A plan to strategically

market the plan to the

target audience is

thoroughly explored and

clearly explained with

relevant details and

support.

Implementation Plan

Implementation Plan

0 points

An implementation plan is

not included.

6.18 points

An implementation plan is

present, but the

information provided is

incomplete, inaccurate, or

otherwise deficient.

7.13 points

An implementation plan is

present, but minimal detail

or support is provided.

8.08 points

An implementation plan is

provided, with appropriate

details and support.

9.5 points

An implementation plan is

thoroughly explored and

clearly explained with

relevant details and

support.

Factors Influencing

Behavior

Factors Influencing

Behavior

0 points

Identification of factors

that might influence the

behavior of the target

audience is not included.

6.18 points

Identification of factors

that might influence the

behavior of the target

audience is present, but

the information provided is

incomplete, inaccurate, or

otherwise deficient.

7.13 points

Identification of factors

that might influence the

behavior of the target

audience is present, but

minimal detail or support

is provided.

8.08 points

Identification of factors

that might influence the

behavior of the target

audience is provided, with

appropriate details and

support.

9.5 points

Identification of factors

that might influence the

behavior of the target

audience is thoroughly

explored and clearly

explained with relevant

details and support.

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Monitoring and

Evaluation Plan

Monitoring and Evaluation

Plan

0 points

A plan for monitoring and

evaluating the success of

the quality improvement

strategies is not included.

6.18 points

A plan for monitoring and

evaluating the success of

the quality improvement

strategies is present, but

the information provided is

incomplete, inaccurate, or

otherwise deficient.

7.13 points

A plan for monitoring and

evaluating the success of

the quality improvement

strategies is present, but

minimal detail or support

is provided.

8.08 points

A plan for monitoring and

evaluating the success of

the quality improvement

strategies is provided, with

appropriate details and

support.

9.5 points

A plan for monitoring and

evaluating the success of

the quality improvement

strategies is thoroughly

explored and clearly

explained with relevant

details and support.

Budget and Finances

Budget and Finances

0 points

A discussion of financial

and budgetary

considerations is not

included.

6.18 points

A discussion of financial

and budgetary

considerations is present,

but the information

provided is incomplete,

inaccurate, or otherwise

deficient.

7.13 points

A discussion of financial

and budgetary

considerations is present,

but minimal detail or

support is provided.

8.08 points

A discussion of financial

and budgetary

considerations is provided,

with appropriate details

and support.

9.5 points

A discussion of financial

and budgetary

considerations is

thoroughly explored and

clearly explained with

relevant details and

support.

Mechanics of Writing

Includes spelling,

capitalization, punctuation,

grammar, language use,

sentence structure, etc.

0 points

Errors in grammar or

syntax are pervasive and

impede meaning. Incorrect

language choice or

sentence structure errors

are found throughout.

3.09 points

Frequent and repetitive

mechanical errors are

present. Inconsistencies in

language choice or

sentence structure are

recurrent.

3.56 points

Occasional mechanical

errors are present.

Language choice is

generally appropriate.

Varied sentence structure

is attempted.

4.04 points

Few mechanical errors are

present. Suitable language

choice and sentence

structure are used.

4.75 points

No mechanical errors are

present. Appropriate

language choice and

sentence structure are

used throughout.

Format/Documentation

Uses appropriate style,

such as APA, MLA, etc., for

college, subject, and level;

documents sources using

citations, footnotes,

references, bibliography,

etc., appropriate to

assignment and discipline.

0 points

Appropriate format is not

used. No documentation of

sources is provided.

6.18 points

Appropriate format is

attempted, but some

elements are missing.

Frequent errors in

documentation of sources

are evident.

7.13 points

Appropriate format and

documentation are used,

although there are some

obvious errors.

8.08 points

Appropriate format and

documentation are used,

with only minor errors.

9.5 points

No errors in formatting or

documentation are

present.

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