Discussion 4

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Discussion 4


Read the article: http://www.cbsnews.com/news/price-elasticity-smacks-sony-blu-ray-playstation/ (Links to an external site.)Links to an external site.

1) What is price elasticity?

2) Why did Sony ignore its price elasticity of demand for its PS-3 and Blu-Ray components?

3) What should Sony have done?

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    caspiano
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