DB2

Pick a company

QUESTION 1: STRATEGIC ACTIONS

• Describe at least two strategic actions the firm has conducted in the past two years.
• Explain the rationale for these actions and describe their results thus far.

QUESTION 2: COMPETITIVENESS

• Identify two of the firm’s major competitors. Identify the major strengths and weaknesses of each competitor.
• Explain how each strategic action has strengthened or weakened the firm’s competitive advantages and potential disadvantages relative to these competitors.